Brief:

Demo the inside of the Model U Concept without being able to access the physical interior. 100 years after the Model T, Ford wanted to demonstrate its future with the world’s first hydrogen powered electric drivetrain concept with renewable interior materials. The challenge was they only had one fragile prototype so normal access was prohibited.

Solution:

Inspired by the hologram wall in Minority Report we combined gesture-only controlled multimedia with holographic glass projections into three linked freestanding units in front of the car revolve.

Results:

Exemplary feedback from the demanding US automotive press about the innovative display contributing to the overall stand winning ‘Best in Show’ and therefore a very satisfied client.