Brief:

Inspire and encourage a new, younger, family audience to want to support PDSA in a radically engaging way.

Solution:

A new music festival in a day that you can bring your dog to and enjoy six zones of entertainment, learning and fundraising for the pet in your life. Main Stage with headliners The Vamps, Jesse J and Kaiser Chiefs, Arena with agility demonstrations hosted by Peter Purves, The Green showcasing PDSA’s veterinary expertise in two geodesic domes, The Paddock celebrating 100years of the charity with Police Dog Finn receiving the PDSA Gold Medal.

Results:

A new approach to reach a new audience. 6,200 visitors brought over 900 dogs for a day long experience without any serious incidents to dogs or owners despite being the hottest May Bank Holiday on record.